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Opinion: Facebook Hates Gun Pages

facebook gun page screen shot

Facebook Hates Gun Pages

Facebook Hates Gun Pages. Sure, this doesn’t shock you. But, it might shock you to realize that Facebook does not follow their own policies explicitly. They instead choose to be heavy-handed and shut down anything to do with the firearms industry, although not with complete consistency. The featured image for this article is a screen grab from our Facebook Page’s advertising window. You might notice that some posts were approved, and others were denied. All of them were denied for the exact same reason; supposedly a violation of their advertising policies. Which read:

What’s wrong with my ad?

It looks like landing page URL being used in your ad is against Facebook’s Advertising Policies.Ads mustn’t be explicitly promoting weapon sales. We don’t allow ads promoting the sale of weapons which includes but aren’t limited to: FirearmsFirearm partsAmmunition

Why doesn’t Facebook allow this?

We don’t allow ads promoting the sale of weapons and have a zero-tolerance policy towards the sale of such products on and through our platform. If you wish to continue advertising, try promoting another product or service that complies with our Advertising Policies.

 

But what does it mean?

Well, that’s hard to say. The verbiage is a bit vague.

What’s wrong with my ad?

It looks like landing page URL being used in your ad is against Facebook’s Advertising Policies.Ads mustn’t be explicitly promoting weapon sales.

Oh really? Exactly what does promoting weapon sales mean? Does it simply mean our website promotes the act of purchasing firearms and ammunition? I’ll give them that, we do promote the legal exercise of the Second Amendment by responsible, legal gun owners.

Does it mean that the landing page itself is a promotion of a purchase of firearms and ammunition? That simply is not the case! The John Wick article for instance, was denied and to my knowledge contains no external links to sites that sell firearms directly. We did include links to manufacturer websites, but those point you to FFL dealers where you can legally buy. Our own site does not sell firearms or ammunition.

Our article on the Freedom Slinger Jeep mount was approved; oddly enough, and our recent post about smart phone apps for gun owners was denied. Maybe, Facebook hates gun pages.

Huh?

Facebook approved a boost for a device that lets you mount a rifle in your vehicle but not one that   helps you find apps of interest to you as a gun owner?

It would seem that they lack consistency in their approval/disapproval. Perhaps, they simply have some lazy employees and My First AR15 has been able to slide one under the radar because it’s 4pm on a Friday, and no one in the Facebook camp feels like doing their job.

Conclusion

It is my assertion, that the advertising policies are left intentionally vague so as to allow them the utmost flexibility when determining who gets to advertise and who does not; and their overwhelming bias is showing when even when the rules are followed, they might arbitrarily choose to shut you down.

What do you think? Should Facebook ease up on the 90 million gun owners in the U.S.? Does Facebook simply hate gun pages?

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Written by Evan Hartman

Evan lives in the Midwest with his wife, son, and Siberian Husky. He is passionate about assisting others in exercising their Second Amendment rights. He has been active in shooting and collecting firearms for nearly a decade. When not working, shooting, or building, you might find him playing guitar or sipping bourbon.

2 Comments

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  1. i find it funny that the only approved one is the one with the jeep mount since the mount could be argued as a “firearm part” thus breaking the policy. the app one getting denied is ridiculous though… do you know if it is an algorithm or employee doing the checking? i know that at the facebook congressional hearing mark said he would be trying to eliminate employee bias with using an algorithm or something but i dont know if that has been implemented yet

    • I have attempted to appeal their decision in the past, and the message I received was signed with an employee’s first name. I wouldn’t rule out algorithms however.

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